Yahoo Sports and MGM Resorts International with Roar Digital ( A joint venture between MGM Resorts and GVC Holdings ), have today announced an exclusive partnership which will see a sports betting product for Yahoo Sports, with plans to create collaborative content experiences and live events.
As part of the multi-year partnership, the integration will launch in the Yahoo Sports app in November in the U.S., with transactions to take place on the BetMGM platform. Yahoo Sports will be an official Digital Media Sports Partner of MGM Resorts.
Chief Executive of Verizon Media ( Yahoo’s owner ), Guru Gowrappan, said of the partnership: “The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce.”
“At Verizon Media we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”
While speaking on behalf of MGM Resorts International, Jim Murren, Chairman and Chief Executive Officer, commented: “This partnership marks an important moment for BetMGM in the growing U.S. sports betting sector.”
“Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”
NBA Commissioner, Adam Silver, commenting on the deal, said: “As sports betting continues to transform the industry, this partnership brings together the power of two trusted partners of the NBA. By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”
Whilst Adam Greenblatt, Chief Executive Officer of Roar Digital, said: “This is an exciting partnership for the BetMGM brand and Roar Digital, helping us reach the widest possible audience of engaged sports fans in the U.S.”
“The Yahoo Sports app and digital sports content is enjoyed by 60 million U.S. users every month, while Yahoo Fantasy Football clocks 9 billion minutes of user time every year. Together we offer fans a winning combination.”
