FanDuel the fantasy sports and online sportsbook provider which operates in numerous regulated states within the United States have announced a link up with the American Football Team the Denver Broncos, in a multi year deal.
The deal agreed will see FanDuel become the official sports betting partner and an official daily fantasy partner of the Broncos. This is the first sports betting partnership announced for an NFL team, since the National Football League opened the category last month in May.
As part of the agreement reached with both parties, FanDuel will be able to utilize official Denver Broncos marks and logos across FanDuel’s sports betting and daily fantasy sports offerings in Colorado. Further, FanDuel and the Denver Broncos will also offer once-in-a-lifetime experiences and unique offers for FanDuel customers.
FanDuel Group Chief Marketing Officer Mike Raffensperger, speaking about the deal with the Denver Broncos said: “Colorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we’re going to take the fan experience in Colorado to the next level.”
“With the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content.”
Denver Broncos Chief Commercial Officer Mac Freeman, added: “The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans.”
“With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”