The US PGA Tour has announced that they will be integrating the odds provided by BetMGM in their upcoming telecast on the Golf Channel of all four rounds of THE CJ CUP @ SHADOW CREEK in Las Vegas, October 15-18.
Commenting on the news, Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming, stated: “We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at THE CJ CUP @ SHADOW CREEK.”
“The focus of our sports betting partnerships is to engage fans in new and creative ways. As an element of that strategy, we began integrating live odds onto TOUR digital platforms in August and now we look forward to learning from this first-time test in a live telecast.”
Commenting on behalf of BetMGM, Matt Prevost their Chief Marketing Officer added: “The PGA TOUR has been a great partner for BetMGM.”
“Being the first sports betting platform to integrate betting odds into a live PGA TOUR telecast speaks to the innovative nature of our partnership and we look forward to continuing to move the needle and work closely with the TOUR to produce great content.”
In August earlier this year, it was announced that BetMGM had been unveiled as an Official Betting Partner of The PGA Tour.
