Casino and gaming software company Scientific Games have announced this past week that they will be supplying Betfred with their OpenSports™ retail solution at the Saratoga Casino Black Hawk in Colorado.
This deal further strengthens the ties between both companies after the successful roll out of OpenSports™ with Betfred in Pennsylvania earlier this year.
Furthermore there are plans for Scientific Games to provide Betfred with Digital Services in the state before the commencement of the 2020-2021 NFL season. Additionally, Scientific Games will also be providing the UK bookmaker with their industry leading player account management system OpenPlatform™.
Earlier this month Betfred also announced a partnership with the Denver Broncos team which is set to run for several years.
Speaking about provision of their services to Betfred, Scientific Games Senior Vice President for Sportsbook, Keith O’Loughlin stated: “Betfred are a well-respected and successful UK operator and we are excited to partner with them as they build their expansion plans in the U.S. Hot on the heels of our Pennsylvania announcement with Betfred, this is another huge vote of confidence in our OpenSports platform.”
“We are committed to set our customers up for long term success in regulated markets, and we’re excited to showcase our product and service capabilities in two U.S. states with Betfred.”
With Betfred Group Chief Operating Officer, Mark Stebbings commenting: “OpenSports remains a core component of our U.S. sports betting strategy. As we extend our presence across the U.S., the team at Scientific Games plays an important role in helping us to deliver match-winning experiences for players through its reliable and flexible technology.”
“We look forward to working with Scientific Games to bring exciting sports betting experiences to players in Colorado.”
