In great news for residents of New Jersey, established European Sports Book and online casino operator, Unibet, have announced they have now gone live in the State. Providing residents of New Jersey the facility to use their full suite of online casino products that they have to offer.
Unibet which is owned and operated by the Swedish based Kindred Group, is the first of their brands to operate in the regulated US Market. Kindred have announced that they also look forward to in the near future to offer exceptional sports betting products through their Kambi partnership.
In a Press Release issued by Kindred yesterday ( 4th June 2019 ) Manuel Stan, Senior Vice President of Kindred US said: “We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment. We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world.”
“This announcement is the first one in a line of hopefully many more, since we believe in the importance of the US market. Next in line will most likely be Pennsylvania and Kindred’s strategic partnership with Mohegan Sun Pocono. Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in is crucial for us.”
Back in 2018 the Kindred Group obtained a Casino Service Industry Enterprise License in the State of New Jersey, which was alongside the Hard Rock Hotel and Casino who are based in Atlantic City.
As such over the past 12 months, Kindred Group have been ensuring that their affiliate marketing partners of which there are many, are only promoting those iGaming Properties in the US which have the respective and necessary regulatory licenses in the US to enable them to operate.